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Bobb

USA
1067 Posts
Posted - 01/19/2012 :  12:32:01  Show Profile  Reply with Quote
has everyone seen the new DC logo?

If not here it is:

http://www.newsarama.com/comics/dc-entertainment-new-logo-120119.html

So what do you think?

IMHO, (and when it comes to humility I'm the greatest.)
It may work animated, but it looks confusing when 2-D.

Bob
ComicBase Archive Blu-Ray Edition 16, Windows 7/64 Professional

Bobb’s Books is now open.
Comic Books, Science Fiction/Fantasy/Mystery Novels,
Statues, Action Figures, and More!

bobb@bobbsbooks.com
http://www.bobbsbooks.com

alandec

USA
158 Posts
Posted - 01/19/2012 :  18:57:22  Show Profile  Reply with Quote
One of the ugliest things I have ever seen!
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Scott P

USA
315 Posts
Posted - 02/17/2012 :  14:53:01  Show Profile  Reply with Quote
Don't like it. It doesn't look like "DC" to me (it certainly wouldn't if I didn't know in advance.)

I love what they call the "spin" logo. Why do they need something new so soon?
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comicsatemybrain

787 Posts
Posted - 02/17/2012 :  17:35:43  Show Profile  Reply with Quote
quote:
Originally posted by Scott P

Why do they need something new so soon?


Because DC legal screwed up. DC Comics sued DC Shoes b/c the DC Shoes logo was too similar to the new DC Comics spin logo. Turns out the outcome of the case was that DC hadn't done their trademark registration properly and they actually wound up being required to pay DC Shoes an ongoing license fee.

Understandably, DC wasn't too keen on the new status quo.
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alandec

USA
158 Posts
Posted - 02/20/2012 :  18:24:11  Show Profile  Reply with Quote
Maybe they should have hired Marvel's Lawyers?
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comicsatemybrain

787 Posts
Posted - 02/20/2012 :  19:09:52  Show Profile  Reply with Quote
Maybe they should have.

Some have suggested that DC could end up in a similar snafu all over again b/c of the Discovery History channel in Europe... it may depend on whether the usages in DC's trademark application overlaps with usages in the Discovery History trademark application.
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caseyd58

USA
67 Posts
Posted - 02/21/2012 :  14:55:26  Show Profile  Reply with Quote
Or maybe they could just go back to the old logo they had before the "spin". Better yet, the classic 70's "circle" logo with the tagline "the line of superstars" ....
Don Casey
Paragon Comics, LLC
www.paragoncomics.com
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mjacobson

138 Posts
Posted - 02/26/2012 :  18:50:58  Show Profile  Reply with Quote
It looks like they're uncovering the "C" from Continuity Comics. I like caseyd58's idea. Go retro.
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