Nestle’s Quik brand chocolate milk mix has been around since 1948. A non-descript rabbit character started appearing on can labels around the 1950s. By the 70s, the rabbit was christened “Quik Bunny” and an accompanying series of commercials began that featured the catch phrase “You can’t drink it slow if it’s Quik” after which Quik Bunny would hurriedly suck it back and drink all of his chocolate milk in one gulp. A promotional tie-in comic book was published by Marvel in the 80s and expands the commercial idea into a series of comical adventures.
— Mark Arnold
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|NN; 60¢ value on cover; Giveaway||Jim Salicrup, Stan Kaye||John Costanza, Ben Brown